Updated: January 15, 2024

Cookie Policy

Effective: January 15, 2024

Questions? privacy@smtools.online

What Are Cookies?

Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. They help websites remember your preferences, understand how you use the site, and provide a better experience.

Cookies can be "persistent" (stay until deleted or expired) or "session" (deleted when you close your browser). They can be "first-party" (set by us) or "third-party" (set by other domains).

2Types of Cookies We Use

Essential

Required for the site to function. Cannot be disabled.

  • Session management
  • Security/CSRF protection
  • Load balancing
  • Consent preferences

Performance

Help us understand how visitors use our site.

  • Page views/navigation
  • Load times/errors
  • Feature usage
  • A/B testing

Functional

Enable enhanced functionality and personalization.

  • Language/region prefs
  • Dashboard customizations
  • Saved filters/views
  • Chat widget state

Marketing

Used to deliver relevant ads and measure campaigns.

  • Ad attribution
  • Conversion tracking
  • Audience building
  • Retargeting
Cookie NameTypeDurationPurpose
sp_sessionEssentialSessionMaintains user login session
sp_csrfEssentialSessionCSRF protection for forms
sp_consentEssential1 yearStores cookie consent preferences
sp_themeFunctional1 yearRemembers light/dark mode preference
sp_localeFunctional1 yearRemembers language/region preference
_gaPerformance2 yearsGoogle Analytics - distinguishes users
_ga_*Performance2 yearsGoogle Analytics 4 - session tracking
_fbpMarketing3 monthsFacebook Pixel - ad attribution
_ttclidMarketing30 daysTikTok Ads - click tracking
sp_ab_testPerformance30 daysA/B test variant assignment

3Managing Your Cookie Preferences

Cookie Banner

Click the cookie icon in the bottom corner of any page to open the consent manager and change preferences anytime.

Browser Settings

Most browsers let you block or delete cookies. Check your browser's help section for instructions.

Opt-Out Tools

Use industry opt-out tools: <a href='https://optout.aboutads.info/' target='_blank' rel='noopener noreferrer' className='text-amber-600 dark:text-amber-400 underline'>DAA Opt-Out</a>, <a href='https://www.networkadvertising.org/choices/' target='_blank' rel='noopener noreferrer' className='text-amber-600 dark:text-amber-400 underline'>NAI Opt-Out</a>.

Important Notes

  • Disabling essential cookies will break core functionality (login, security, payments).
  • Disabling performance cookies limits our ability to improve the product.
  • Disabling marketing cookies won't reduce ad count, just makes them less relevant.
  • Clearing cookies logs you out and resets preferences.

4Third-Party Cookies

We use these trusted third-party services that may set their own cookies:

5Your Rights & Choices

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your data (subject to legal obligations).
  • Restriction: Request limitation of processing your data.
  • Portability: Receive your data in a portable, machine-readable format.
  • Objection: Object to processing based on legitimate interests or for marketing.
  • Withdraw Consent: Withdraw consent for cookies or marketing at any time.
  • Complaint: Lodge a complaint with your data protection authority.

To exercise your rights, email privacy@smtools.online. We'll respond within 30 days.

6Contact Us

Questions about this Cookie Policy or your data? Contact our privacy team: